https://www.wendyhookeydesign.com/about daily 0.75 2022-04-04 https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610301983459-FQBGFQJJ2ACW5OJGZK9U/wendy.jpg About https://www.wendyhookeydesign.com/portfolio daily 1.0 2026-01-11 https://www.wendyhookeydesign.com/portfolio/queens-university-reports monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607193128146-B6EF7XAC67TSKFDXKQDP/Queens_Bader_Impact_Report_cov.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports Editorial design — stewardship report https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607214678618-YP0YZHAJ401GVEN8DIPA/Queens_Bader_Impact_Report_toc.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607193280685-S9PBVTUDE99TQQTMAJMS/Queens_Bader_Impact_Report_1.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607193366286-OAGGR25HD9M32OIV18LW/Queens_Bader_Impact_Report_3.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607211473297-6HZBL4REK7BHPJYD0J16/Queens_Bader_Impact_Report_IBC.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607215519248-C2T5XX20DOS33C6J2GQT/Queens_Bader_Impact_Report_back_cover.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607387205627-L2BTQ14N6HIQCEO0NQSQ/Queens_SEAMO_Impact_Report_cover.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports Editorial design — impact report https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607387505326-9NW1UC7CQRGRWIFECJNM/Queens_SEAMO_Impact_Report_toc.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607387543994-6MECAQBMLW8TH9NMT438/Queens_SEAMO_Impact_Report_1.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607387571246-JJ87DGCHSFMM9WQNBS3R/Queens_SEAMO_Impact_Report_5.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610315894154-OQEODQE2EWR317R8F0XM/Queens_SEAMO_Impact_Report_2.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607387603361-AS1V9S78UNT7NUD0DK3C/Queens_SEAMO_Impact_Report_13.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607387634798-7S1VNQ8OKSYARHKD8QLT/Queens_SEAMO_Impact_Report_back_cover.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610314513339-9LKKHZYB2M7U37WBVH2J/ImpactReport_BruceMitchell_cover.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports Editorial design — stewardship report https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610314785133-NAW55WDXZGMKD83NMZGA/ImpactReport_BruceMitchell_2.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610316697698-6B2JPABT27C37HWFW4AD/ImpactReport_BruceMitchell_6.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610316601669-5N0AS69RWC7K634XSD0C/ImpactReport_BruceMitchell_nar2.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610314847957-JEFVGQI1E53LSMTL3CLL/ImpactReport_BruceMitchell_3.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610315026765-Z32410VM6UXEDDHWINZC/ImpactReport_BruceMitchell_IBC.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610315116752-8TFLLS4A2WAY5I2UDOR7/ImpactReport_BruceMitchell_backcover.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607193591106-DOSUR98S7N7SPG9SP09S/Queens_Bader_Impact_Report_5.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610316063355-79IBI4FXSY3AGYYYVKNA/ImpactReport_BruceMitchell_8.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607193591138-9EETAP0QE3FZFQ5FPFAM/Queens_Bader_Impact_Report_9.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610316063057-QFGEM5SAM22G0AVZQHE0/ImpactReport_BruceMitchell_9.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607193590948-2T6QPPHC7F5S5NPPR6OW/Queens_Bader_Impact_Report_15.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610316063330-N9XJUUTNWGBK354Z7VLW/ImpactReport_BruceMitchell_10.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Reports https://www.wendyhookeydesign.com/portfolio/web-social-and-motion-various monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610298928656-0M7G8VV98DM2MHVG75FH/GivingTuesday_AM.gif Wendy Hookey Graphic Designer 19 years - Queen's University Digital Design Motion design — social media morning post https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610299161766-2YKZEFKKYL33JFTCLJBY/GivingTuesday_PM.gif Wendy Hookey Graphic Designer 19 years - Queen's University Digital Design Motion design — social media afternoon post https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610299194060-MKRPLHVQG3FXMZST41UE/GivingTuesday_Thanks.gif Wendy Hookey Graphic Designer 19 years - Queen's University Digital Design Motion design — social media following day post https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610300495964-BIT1AF42SHVJLY8541SX/ADV_Web_Event_BISC_MiniLecture_980x654.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Digital Design Web graphic design — website registration https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610300245004-LUWZTX5JOPRS1X0ECCGF/ADV_Email_BISC_MiniLecture_600x300_survey.gif Wendy Hookey Graphic Designer 19 years - Queen's University Digital Design Motion design — email thank you https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610300225741-D6P5D8IIC9QANOHF2W7S/ADV_Email_BISC_MiniLecture_600x300.gif Wendy Hookey Graphic Designer 19 years - Queen's University Digital Design Motion design — email invitation banner https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610293225425-1FCTMIDURKWDETWLU0WI/ADV-email_NPD_header_graphic_600x300_v4.gif Wendy Hookey Graphic Designer 19 years - Queen's University Digital Design Campaign — email banner https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610294665741-VRYZRP25FUHPILO7E9RJ/Campaign_Social_Media_NationalPhilanthropyDay.gif Wendy Hookey Graphic Designer 19 years - Queen's University Digital Design Campaign — social media video https://www.wendyhookeydesign.com/portfolio/st-josephs-health-centre-toronto monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607389452685-TL2EIP9OO6166N6XNHLF/StJoesHospital_partnerModel.jpg Wendy Hookey Graphic Designer 19 years - St Joseph's Health Centre Toronto Infographic design The main purpose of this infographic was to show the unification of the 3 healthcare centres and their shared mission. The structure was thought out to present an easily digestible set of facts that work together with a visual that has depth, clarity and optimism. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607389773238-TTT7T2C1QVOFQR5KNHVI/StJoesHospital_newsletter_cover.png Wendy Hookey Graphic Designer 19 years - St Joseph's Health Centre Toronto Editorial design — newsletter front cover The structure and look of the newsletter was established already, which I followed, to keep continuity for the readers of this quarterly newsletter. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607390063499-BA4D1C47I5WTUHHP28UF/StJoesHospital_newsletter_4.jpg Wendy Hookey Graphic Designer 19 years - St Joseph's Health Centre Toronto Editorial design — internal newsletter pages The main objective on this spread, was to enhance the sidebar text and visually represent how seniors would access care. To aid in the readers comprehension, I created icons and a colour scheme to connect the infographic (left) to the staff being highlighted (right). https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607390449526-C55CDXNS5TX7P8LSL71A/StJoesHospital_employee_display_racecar.jpg Wendy Hookey Graphic Designer 19 years - St Joseph's Health Centre Toronto Graphic Design — Large Wall Display This large wall display, sized at 14 ft (w) x 6 ft (h) was developed to engage internal staff to participate in filling out surveys. There were three categories for the teams: small, medium and large. Each team had a car and they raced within their category. The car was die cut and writable for the team names. The cars would map each team’s progress and the icons along the top were created to highlight the prizes available to win. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607390328539-95MGUQY9G0WWJGBJTHRE/StJoesHospital_newsletter_2.jpg Wendy Hookey Graphic Designer 19 years - St Joseph's Health Centre Toronto https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607390328027-55A2WR1934345XEF6F7Y/StJoesHospital_newsletter_3.jpg Wendy Hookey Graphic Designer 19 years - St Joseph's Health Centre Toronto https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607390328599-6UCU561BOGO562AG3SU1/StJoesHospital_newsletter_5.jpg Wendy Hookey Graphic Designer 19 years - St Joseph's Health Centre Toronto https://www.wendyhookeydesign.com/portfolio/educational-video-graphics monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610217942120-JCC4K9W3L1ZHFCABSWRP/sdc_educational_video_graphics_design_1.gif Wendy Hookey Graphic Designer 19 years - Educational Video Graphics Educational video graphic design — silos The video graphics were created using a combination of stock images that were customized as well as hand-drawn items. This slide was meant to show workers contained on their own and the combined impact it can create. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610220299577-044O9EHKQQA9OKE2W9JP/sdc_educational_video_graphics_design_2.gif Wendy Hookey Graphic Designer 19 years - Educational Video Graphics Educational video graphic design — bullwhip effect The goal of this set, was to portray instability in the supply and demand process. The whip symbolizes the supply chain and the person symbolizes consumers. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610220328393-LAGFAOW7BMCX5KDSRUOG/sdc_educational_video_graphics_design_3.gif Wendy Hookey Graphic Designer 19 years - Educational Video Graphics Educational video graphic design — data sharing The above set shows 4 offices that are merging, where the systems they use are different. The difficulties that arise are represented by the tangled arrows. At the end, an effective shared system is represented by the gears and cleaned up arrows. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610220370086-NXJYYHUOFFCNIHDUEHKW/sdc_educational_video_graphics_design_4.gif Wendy Hookey Graphic Designer 19 years - Educational Video Graphics Educational video graphic design — people This graphic represents people sharing information, collaborating and making decisions together. Something as simple as adding a gradient to the dotted line adds a unique pop of interest. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610220399259-8KCPBFA6OR6L0XMM9COT/sdc_educational_video_graphics_design_5.gif Wendy Hookey Graphic Designer 19 years - Educational Video Graphics Educational video graphic design — cargo This set represents temperature sensitive cargo, and the loses that were expected vs reality. Then the solution is presented with a successful process. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610220432663-5JQ5F9JBYBEHHWQKIYYZ/sdc_educational_video_graphics_design_6.gif Wendy Hookey Graphic Designer 19 years - Educational Video Graphics Educational video graphic design — carriage The colour scheme shown above, was set apart with the lime green background and greyscale imagery — as this set showed historical examples. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610220452825-2MUUQOJ4Q7TJ7F7BOA9K/sdc_educational_video_graphics_design_7.gif Wendy Hookey Graphic Designer 19 years - Educational Video Graphics Educational video graphic design — internet connectivity This set shows the global simultaneous connection the internet allows. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610220474995-7MSC1VK6TREHLI3B9KAD/sdc_educational_video_graphics_design_8.gif Wendy Hookey Graphic Designer 19 years - Educational Video Graphics Educational video graphic design — unified communication This concept represents unified communication, data, and decisions. Then the removal of the delay of the contained people. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610220500287-KPV76KXRY2BFLHP9V3Q8/sdc_educational_video_graphics_landscape.jpg Wendy Hookey Graphic Designer 19 years - Educational Video Graphics Educational video graphic design — bike order I was tasked with creating an infographic based on a paragraph of text, which told a story of a good vs bad bike order process. The motion I intended for this graphic, was to start zoomed in at the top left, and to have each section slide across, as the orange line is revealed. Then it would zoom out to show the two stacked series, as a comparison of the time elapsing between them. https://www.wendyhookeydesign.com/portfolio/waterloo-region-district-school-board monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607475924456-I0BYYWLHCHVM8HEBTNZR/school_infographic_weather_poster.jpg Wendy Hookey Graphic Designer 19 years - Waterloo Region District School Board Infographic design — inclement poster design This infographic poster, sized at 11” x 17”, was requested as a piece that could be hung in schools to inform staff of the inclement weather procedures. I custom created the visual elements, using various stock images as a starting point. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607476044971-2ZKAMT1XKUIUZZNUS9CN/wrdsb_planner_pages_2.jpg Wendy Hookey Graphic Designer 19 years - Waterloo Region District School Board Editorial design and illustration — planner pages Here is a spread of planner pages with custom illustrations. The equality vs equity (left), uses a stock image as a base, which I customized and then created the 8 character illustrations (right), following the same style. The expressive characters enhance the meaning behind the stress coping suggestions. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607476013170-RSXINBQ5LNITP29I8LDA/school_planner_pages_1.jpg Wendy Hookey Graphic Designer 19 years - Waterloo Region District School Board Editorial design — planner pages This project was to design school planner pages, for youth and teens. Printed in b&w, the pages were located before and after the calendar portion. My approach was to create a striking and textured look — the unique photo treatment and hand-painted elements add visual interest. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607481062923-JI48VLTAY4VWL30K08J1/School_Kindergarten_newspaper_ad.jpg Wendy Hookey Graphic Designer 19 years - Waterloo Region District School Board Ad design — newspaper I used the established branding elements — the logo and the “swoops” — to create a simple, and easy to digest ad. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607481299820-RWUKYM7OA5595PVGKPA8/school_brochure_kindergarten_cover.png Wendy Hookey Graphic Designer 19 years - Waterloo Region District School Board Editorial design — kindergarten booklet The Kindergarten booklet was designed to be friendly, inviting, and engaging to parents, who would be sending their children to school, in some cases, for the first time. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607481333637-5JWXATLJYYK5BC1X2NYA/school_brochure_kindergarten_2.jpg Wendy Hookey Graphic Designer 19 years - Waterloo Region District School Board Editorial design — kindergarten booklet interior page https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607478127948-K6AG5B0BW28TTB5YDPGJ/school_life_size_3D_stands.jpg Wendy Hookey Graphic Designer 19 years - Waterloo Region District School Board https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607476438582-GCRH2TUZ8HYWHFZN458N/School_infographic_student_well-being.jpg Wendy Hookey Graphic Designer 19 years - Waterloo Region District School Board https://www.wendyhookeydesign.com/portfolio/ontario-racing monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610207720758-8VI46IXHOAOTQDIXG4AU/ORC_OSS_Finals_Night_Poster_design.jpg Wendy Hookey Graphic Designer 19 years - Ontario Racing Event poster design I started the above poster, by coordinating with photographers, reviewing their shots and passing a few choices for approval to the client. I then proceeded with the design — my goal was to create a poster full of action and drama. Also, to generate excitement so people would not want to miss the events. I created a gold version of the logo, which adds an element of sophistication to the poster, and pops from the rich navy blue in the background. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610207432319-MMXHV56GXLBO01VMBP6R/ORC_animated_gif_design.gif Wendy Hookey Graphic Designer 19 years - Ontario Racing Web ad — rotating gif banner Over the course of working with the ORC, I created many web ads. This one corresponds to the event poster, including the navy background and touches of gold. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610162708908-F3U03O8VHS0BN0GKA1P0/ORC_2016_racing_guide_design.jpg Wendy Hookey Graphic Designer 19 years - Ontario Racing https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610208457224-B269H8T9FH99HMWL1VCF/ORC_Large_Poster_Design_35x58.jpg Wendy Hookey Graphic Designer 19 years - Ontario Racing Racing date poster design For the various race track locations in Ontario, I designed large 35” x 58” posters. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610209273056-O1IAO2GY2R51IVQ30NE8/ORC_40th_activity_book_cover_design.jpg Wendy Hookey Graphic Designer 19 years - Ontario Racing Activity book cover + poster design This activity book and poster design, provided another opportunity to chose from stunning photographs. To bring the photograph to life on the cover, I photoshopped the horse, so her head poked above the coloured bars. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610206853680-KPM6J113WLA2VMSAU0LM/ORC_popup_banner_design.jpg Wendy Hookey Graphic Designer 19 years - Ontario Racing https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610162760779-ROSGG24NMDBL5Z2QQ89V/ORC_poster_design.jpg Wendy Hookey Graphic Designer 19 years - Ontario Racing Flyer design This is an example of another program, falling under Ontario Quarter Horse Racing — the Post Racing Incentive Program. I chose the green and beige to tie in with the logo and set this program apart by choosing a slightly darker shade of beige and a bolder use of the green. I selected an electric photo, with a gorgeous angle and lighting, which is contrasted with a unique softness, from the kicked up dust around the main figure. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610205710249-BLDEQQXXDH9D08M6ROSS/ORC_racing_guide_cover_design_process_1_a.gif Wendy Hookey Graphic Designer 19 years - Ontario Racing https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610206156860-2BXRY5FU4G5WFZNUBPQM/ORC_racing_guide_cover_design_process_2_a.gif Wendy Hookey Graphic Designer 19 years - Ontario Racing https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610209414642-CWHJ45L9OLY6GIKP1FPD/ORC_postcard_design.jpg Wendy Hookey Graphic Designer 19 years - Ontario Racing https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610205710255-0Y6L38F6DC10VKGWQV8R/ORC_racing_guide_cover_design_process_1_b.gif Wendy Hookey Graphic Designer 19 years - Ontario Racing https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610206156823-Y3337SGW1WNB250LAKG0/ORC_racing_guide_cover_design_process_2_b.gif Wendy Hookey Graphic Designer 19 years - Ontario Racing https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610209414729-X20IQGGQTHDGVSHKZ0ET/ORC_postcard_design_2.jpg Wendy Hookey Graphic Designer 19 years - Ontario Racing https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610205710257-QH9XE4VMCXHDEMVJ7I6B/ORC_racing_guide_cover_design_process_1_c.gif Wendy Hookey Graphic Designer 19 years - Ontario Racing https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610206156767-LASJ920J8ARDZJEZ56UA/ORC_racing_guide_cover_design_process_2_c.gif Wendy Hookey Graphic Designer 19 years - Ontario Racing https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610205710337-G8BZS6Q1TJJT1TE7VFTV/ORC_racing_guide_cover_design_process_1_d.gif Wendy Hookey Graphic Designer 19 years - Ontario Racing https://www.wendyhookeydesign.com/portfolio/project-one-yzykf monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610071418229-MQE7SD6YN0UKTKDJR1FR/ovma_conference_preview_covers_designs.jpg Wendy Hookey Graphic Designer 19 years - OVMA Conference & Tradeshow Cover design process Having worked on this project for multiple years, I was excited to create a unique cover design and overall theme. Above is a sampling of cover design options I played with and eventually paired down and presented to the client. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610068807521-NK6BLF3RXO5VBE6JO04R/ovma_conference_preview_cover_design.jpg Wendy Hookey Graphic Designer 19 years - OVMA Conference & Tradeshow Editorial design — covers This was the final cover choice, the design of which was applied to multiple programs and items. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610071562742-ZMJVQYXW552MXKSQC9P4/ovma_conference_preview_design_elements_01.jpg Wendy Hookey Graphic Designer 19 years - OVMA Conference & Tradeshow Editorial — design elements The final colour scheme, section header, typography and finally call out designs, were developed once the cover was chosen. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610068845988-42I6S73NPAR651NHMO8Y/ovma_conference_program_3.jpg Wendy Hookey Graphic Designer 19 years - OVMA Conference & Tradeshow Editorial design — internal conference program pages Here is a spread from the final program, showing elements inspired by the cover design. The callout boxes add lively pops of colour along with the information and graphics. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610069068963-LSGAU9QDD0YXL41DAPVT/ovma_conference_program_1.jpg Wendy Hookey Graphic Designer 19 years - OVMA Conference & Tradeshow Editorial design — internal conference program pages Throughout the Final Program the cloud element from the cover was placed as a colourful motif to add visual interest and tie it all together. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610069121824-KPZHBYV9BXC1XQSGEI87/ovma_conference_program_4.jpg Wendy Hookey Graphic Designer 19 years - OVMA Conference & Tradeshow Editorial design — internal conference program pages This spread shows the unique design treatment for the section headers. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610069178272-XZNSLAP55C772FZHE0PQ/ovma_conference_program_2.jpg Wendy Hookey Graphic Designer 19 years - OVMA Conference & Tradeshow Editorial design — internal conference program pages The final program contains an overview, “Program at a Glance”, with all sessions and events happening on each day of the Conference. The goal was to make this information easy to digest. https://www.wendyhookeydesign.com/portfolio/ontario-ministry-of-resarch-innovation monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607119587315-YLZFNVRFEGP784XREBFG/ontario_bio_ad.jpg Wendy Hookey Graphic Designer 19 years - Ontario Ministry of Resarch & Innovation Ad design Here is the final assembled result — the visuals symbolize action, science and innovation. With an international target audience, it was important to put Ontario “on the map”. The dark pop of colour on Ontario, the swirling custom drawn lines, the positioning of the headline and the radiating circles of the background create an infectious excitement about Ontario. The swooshing lines also lead the viewers eye, to the professionals being highlighted, and downward to the call to action, prompting viewers to engage. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607189896157-ZMBQOEYGY4RDD8YCWBAA/ontario_bio_directory_1.jpg Wendy Hookey Graphic Designer 19 years - Ontario Ministry of Resarch & Innovation Editorial design — directory Ontario Canada, had a booth at the BIO convention. The branding from the ad was continued in this Directory, which was created to provide information on Ontario and it’s exhibitors. This is the first spread inside, which shows the introduction (left) and the Table of Contents (right). https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607189932762-ADATQE1NETUF5YV8AT4J/ontario_bio_directory_2.jpg Wendy Hookey Graphic Designer 19 years - Ontario Ministry of Resarch & Innovation Editorial design — directory This internal page of the directory, highlights Ontario’s strengths and quickly communicates key information with the infographic treatment of the statistics (right). https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607189962340-UZSUKZO2X1QVV9J66DR7/ontario_bio_directory_3.jpg Wendy Hookey Graphic Designer 19 years - Ontario Ministry of Resarch & Innovation Editorial design — directory A standard page of the Directory is shown above, with a clean white background, highlighting each exhibitors’ logo, description and contact information. The banner along the top, is a visual continuation of the background — from the ad — and highlights the running head. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607190208303-0EP3558DMF4C469G3WFV/ontario_bio_banner.jpg Wendy Hookey Graphic Designer 19 years - Ontario Ministry of Resarch & Innovation Ad design This is a print ad, a 9” x 1.75” cover banner, for the BIO International Convention Onsite Daily Advertising. The previously shown ad, was reworked to be effective in a landscape orientation. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607191888161-CT3DMGT06KY6DVZ0BTGJ/BIO_web_banner_phone.gif Wendy Hookey Graphic Designer 19 years - Ontario Ministry of Resarch & Innovation Digital ad design — animated gif This square rotating gif web banner is broken into 3 slides and shows how the branding was strong across all items — even digital. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1607191305725-PU6H3CI0B26VDZN9709K/BIO_web_banner_tablet.gif Wendy Hookey Graphic Designer 19 years - Ontario Ministry of Resarch & Innovation Digital ad design — animated gif This landscape version of the rotating gif web banner, allowed for more text, with 5 slides and introduced timing as an additional design consideration. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610317217238-VX4YB4SHV8WM6UH8BBOJ/ontario_design_process_rotating_sketch_book.gif Wendy Hookey Graphic Designer 19 years - Ontario Ministry of Resarch & Innovation https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610317196674-77D9C9MYA021C04RYVXV/ontario_bio_design_process_1_01.jpg Wendy Hookey Graphic Designer 19 years - Ontario Ministry of Resarch & Innovation https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610317196674-OIO050MA8W5V7FW3KE81/ontario_bio_design_process_1_02.jpg Wendy Hookey Graphic Designer 19 years - Ontario Ministry of Resarch & Innovation https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610317216411-1ZV0OZVEJ9XJ4PA5LQ29/ontario_bio_design_process_2.jpg Wendy Hookey Graphic Designer 19 years - Ontario Ministry of Resarch & Innovation https://www.wendyhookeydesign.com/portfolio/queens-university-gift-of-art-campaign monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610211597874-J0OAZ84TKCV7DMCNDV3A/Queens_GiftOfArt_socials_3up.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Campaign Social media graphics Above is a sampling from the various social media graphics created for the campaign posts, for Facebook, Instagram, LinkedIn and Twitter. https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610211305984-9A5I9WJ5YHV83ZKZTWHV/Queens_GiftOfArt_digital_1.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Campaign Virtual event announcement social media graphic https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610211501529-EH1XNZJWQEVA404UQC5L/Queens_GiftOfArt_digital_2.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Campaign Virtual event announcement email graphic https://images.squarespace-cdn.com/content/v1/5fca7de987a66d25265df766/1610211655497-IODPQ1PCR7JPBGF4XRR3/Queens_GiftOfArt_GlobeAndMail_Ad.jpg Wendy Hookey Graphic Designer 19 years - Queen's University Campaign Ad Design — Globe and Mail full page cover ad